The Creator's Edge

The Creator's Edge is going away... Hey guys, First, thank you all. I started this newsletter as a way to connect with other creators. I've written over 100 issues of Creator's Edge and I tried to make sure readers could always take something away from them. Some of you remember when it was Driven Impact and I appreciate you all sticking around. Here's where things currently stand: I recently left my physical job of nearly 10 years to start a new role helping founders and VCs with their...

Value vs Trust. Most creators think trust is built by just posting “value.” But value alone won’t make people trust you. Because trust isn’t built on information. It's not built on just expertise. It’s built on emotion. And if your content doesn’t create emotion, you’re invisible. What most creators get wrong: They post. They educate. They “provide value.” And they get… nothing. No real followers. No inbound leads. No loyalty. That's because information alone isn’t enough. Trust is what makes...

"Platform-proofing" your brand (4 Steps) Remember when X crashed back in March? For hours, posts wouldn’t load. Timelines went blank... Creators, founders, and brands couldn't do a thing. The worst part? This happened multiple times on multiple days. No traffic. No engagement. No way to reach my audience. What if this wasn’t just a glitch? What if X never came back? I know that might be a bit dramatic... But think about it: You don’t own your audience. Platforms own your visibility. One buggy...

Myths you still believe about personal branding... Everyone says personal branding is the key to success. But most people are doing it completely wrong. Why? Because they believe in myths that keep them stuck. These myths sound logical. Even smart. But they’re killing your growth. The Real Reason Brands Fail: Let’s be real: most personal brand “advice” is garbage. It’s built on outdated tactics that don’t work in 2025. If you follow these common myths, you’re setting yourself up to fail....

I hope Andy Huberman can forgive me... When your content doesn't get traction it's easy to blame the timing or the algorithm. You might even blame your luck. Believe it or not there is one reason creators tend to rule out... A few months ago, I posted my first viral thread. The stats here were the stats after 24 hours: • 262k views• 1.7k Bookmarks• 118 Reposts• 866 Likes Not bad at all, right? Believe it or not, there was a huge spelling mistake. Instead of spelling Andy Huberman, I spelled...

The BEST content isn't educational... I used to be one of those creators that thought giving more value meant more success. I learned that “value” doesn’t mean information overload. It means connection. Emotion. Action. If you’re only teaching, you’re making a critical mistake. Information without persuasion gets ignored. Think about it. The best brands don’t just teach. They sell a vision. Nike doesn’t give running tips. They sell motivation. Apple doesn’t explain features. They sell...

Not growing? Maybe your content is too "cold"... Lately, I've been seeing alot of cold content. When I say "cold", I mean the content is generic... Like it was written by a bot. The best content feels personal. Like a direct message from a friend. Think about the last post that really hit you... The one you read twice. The one that made you nod, comment, and maybe shoot the writer a DM. Chances are, it felt like they were speaking directly to you. Not a faceless audience. Not a list of...

Overthinking your content is costing you. I've seen content creators waste years chasing perfection. They never realize that there is only one true secret to growing. Consistency. They overthink every word. They rewrite posts endlessly. And they never hit publish. The obsession with perfection keeps them invisible. What if you focused on showing up instead? Consistency provides opportunities. It builds momentum. It sharpens your skills. It proves that you’re reliable. Perfection might give...

Your content is attracting followers. But are they buyers...time wasters? Most creators make one crucial mistake: They focus on vanity metrics like follower counts. Here’s the brutal truth: A million followers mean nothing if they don’t buy. Your followers love your content— But they aren’t opening their wallets. The wrong followers are silently killing your growth. And the right ones? They’re going elsewhere. The cycle repeats. You feel stuck. This used to be my reality too. I had gained 1M...

Why most of your content doesn't matter. 80% of your content will bring 0 results. The other 20%? It drives all your growth. So, why waste time on the rest? I’ve worked with top creators, agencies, and brands. Their success always boiled down to one thing: Focusing on the 20% that actually works. It’s the difference between burnout and consistent growth. Most creators are stuck in a content hamster wheel. They post every day hoping something works. But here’s the ugly truth: Most content gets...